A blog is a valuable tool for your life and business. We recommend everyone have one!

Today, a blog is a must-have.

If you’re a human being living on earth, a place to store your thoughts is a game changer! I believe all business owners should have a blog as well. Basically, I recommend EVERYONE have a blog of their own!

Ashley here, and I’ve been blogging since the invention of blogging itself, I think I was about 12 when I started my first blog, and I’ve been inconsistently blogging ever since! If you’ve read the blog posts on this website you’ll notice that I use the blog as my own personal journal where I share where I’m at in my life, what my goals are, what I’m struggling with, and where I see myself in the future.

Writing is therapeutic.

I try to write every day. Not everything gets published, but every time I write I feel a sense of relief to have gotten my thoughts down on “paper”.

Now, for business owners, a blog is a MUST HAVE business tool. A blog is your place to advertise, share your expertise, and showcase your work. It helps with your website’s SEO and builds your credibility online.

Starting a blog can seem like a daunting task, but it doesn’t have to be!

That’s why I’ve created this step by step guide for you to use as you set up your own blog, whether it’s for personal journaling, or for your business.

Of course, if you’re a business owner and don’t have a website, reach out! I’d love to help you get your business online. I run my brand + web design studio, Luxe Design Co. and am always here to help and answer questions! I’ve set up and designed countless blogs for clients all over the country.

Back to the guide, let’s get you set up with your first blog!

Step 1 – Secure a domain name for yourself!

You’ll want to secure your name as a .com domain as early as possible. The last thing you want is someone buying up your name!

Domain names are virtual real estate. is my personal domain name which I use for business and personal use.

After you’ve secured your name you’ll want to think about what you want to call your blog. I always recommend starting out with your name, so after you’ve secured that you can always pick a fun brand name for your blog as well! For example, I own this website,, which is dedicated to all things RV living and RV lifestyle!

You can purchase your domain name with SiteGround as well when you set up your hosting… which brings me to our next step!

Step 2 – Purchase your hosting!

This is the part most people are scared of! But it is very easy once you know what you’re doing.

I always recommend SiteGround hosting. It’s the best support, has fast speeds, and can grow with your blog as it thrives!

Click this link to purchase your own hosting plan and save up to 70%! If you only want to have one blog, the StartUp plan will be perfect for you!

If you have plans to have two or more websites or blogs, the GrowBig plan is a great fit! Personally, I use the GoGeek plan since I have a LOT of websites!

Once you select a plan it will ask you to either register a domain or type one in that you already own. If you bought on at GoDaddy in step one, type it in now! If you don’t yet have a domain use this section to search for one that works for you!

Once you’ve squared away the domain, you’ll enter your billing information and then you’re one step closer to blogging!

Step 3 – Set up your hosting!

Now, we’ll install WordPress so you can get started blogging right away! It’s so simple, all you need to do is click the Support tab and open a ticket and SiteGround will install WordPress for you for FREE! That’s right, their support is so good! All you do is click Support, then scroll down to the “technical assistance” section and click on “WordPress Assistance”.

Step 4 – Pick your theme!

I recommend the theme Olsen Light. It’s clean, beautiful, and already setup to be an amazing blog! Some of my favorite bloggers use this theme. To install the theme, when you’re logged into WordPress click on Appearance, then Themes, the Add New and search for Olsen Light.

Step 5 – Customize your theme

You can customize your new theme by clicking on the Appearance, then Customize button. This will give you all of the options for the theme! Play around, click around, look at all the options and see which ones you like best! This guide breaks down each option for the Olsen Light theme.

Step 6 – Start blogging!

Now, the really fun part! You get to start blogging! You can now create your first post and start sharing your story and expertise with the world!


Was this guide helpful? If so, share it with your friends! Have questions? Reach out and I can answer them for you!

I also offer blog setup so reach out if you’d like me to set up your blog for you!